Cristian Loddo
Industrial designer based in Milan and designer of RAY for Midgard.
Diseño a través de la reducción.
Cristian Loddo is an industrial designer based in Milan. He graduated in Industrial Design from the Politecnico di Milano in 2008 and joined Sowden Design Studio in 2010, working across research, development and product design. In 2014 he founded his own design studio in Milan.
His work moves between product development, industrial design and consultancy, with a strong interest in how construction, material and use can be reduced to a clear idea.
Una nueva tipología de iluminación.
Diseñada por Cristian Loddo, Hugo Berger y David Einsiedler, RAY replantea el principio de la orientabilidad. La complejidad mecánica deja paso a la eficiencia del material, y las bandas de acero flexibles se convierten a la vez en estructura y movimiento.
El resultado es un objeto de luz radical y reducido, construido en torno al principio que define a Midgard desde 1919: la luz orientable.
A new typology in adjustable lighting by Cristian Loddo, Hugo Berger and David Einsiedler.
