DESIGN LODDO + BERGER
RAY – the radical draft by milano based designers Cristian Loddo and Hugo Berger touches the very heart of midgard's philosophy - making light adjustable.
ABOUT RAY
RAY is based on a simple idea: mechanical complexity is replaced by material efficiency. The result is a radical minimalist design.The lamp arm, made of flexible steel can be adjusted to the desired height and inclination by simply moving the slider. Intensity and orientation of the light are playfully adjusted.
WORK IN PROGRESS
